Historically, small businesses have been slower in adapting to content marketing methods and / or strategies which are utilize by corporate marketers. However, as (SEO) Search Engine Optimization practices have evolved considerably within the last few few years – it’s be more than obvious that small businesses need to incorporate eBooks, comparison guides and how-tos, along with other content strategies to remain in competitive rankings.
It doesn’t matter if content is outsourced to an agency that gives content management servicesor done in house – ideas for creative, informative and engaging content significantly more than often becomes scarce.
Regardless of that fact, we’ve 4 amazing recommendations on Content Marketing for small businesses. Check them out below:
1. Create a Calendar for Content Marketing. Creating a calendar for content marketing enables you to document content strategies and methods Content Marketing. Also, it’s an awesome way to ensure that content creation is completed in a regular fashion and remains on schedule. This unique method for content creation is usually neglected and overlooked by many small businesses.
Approximately, 61 percent of content marketers have said that their greatest issue when creating content is that it’s too time consuming. Only 44% of marketers have reported to keep a calendar with documented content marketing methods and strategies.
Developing and piecing together a calendar that’s designated for content scheduling for the month is the first step in setting aside time and energy to brainstorm, strategize, create and finally publish content.
2. You Need to Find Out What Works For You!Before going on a scavenger hunt for inspiration on other websites you have to have an excellent understanding of the features and the different parts of past content that has been beneficial to you and your small business.
We advise you to work with Webmaster Tools and Google Analytics to confirm the leading, trafficked web pages and queries, to ensure that you’re able to recognize what content spent some time working the best and which keywords have been used to find your content. Furthermore, it is recommended to use Social Statistics, as they can also, offer you insight on content that has done really well.
You are able to check out Social Media performances by utilizing services, such as for example – Add This, which embed buttons to share on blogs and also, have tracking info. They are user friendly dashboards, which provide info on an array of click backs and shares.
3. Comprehending Social Media Trends for Topics. Social Media networks and/or platforms are very useful in getting new idea topics. Creating content revolving around trending topics provides you with invaluable content ideas, which folks are actively searching for on real time.
For instance, Twitter has now had trending topics accessible for quite some time. Earlier this year – Facebook introduced trending topics as well… If you want or want to view trending topics on an even more local scale, then you can utilize Trendsmap, which provides users an in depth and intimate look on trending topics and news that’s over laid on a chart with information from Twitter’s social media platform.
Amplify content by covering different areas of a story. Have a stance that’s controversial in nature or supplement it by utilizing an array of media options, such as for example – infographics or videos.
4. Use Content That’s Visual. Although, the majority of SEO practices tend to target on text that’ll be digested by different search engines – now, visual content has changed into a lot more inviting and interesting for the fellow, human readers. People seem to be naturally wired to be much more attracted and more likely to engage with visual content. Ninety percent of the info that enters the human brain is acquired visually.
With that said, content that uses images receives an estimated 94% more views than content without the visuals.
A recent survey on marketers from Marketing Sherpa observed that visuals were the simplest type of content to create. Develop infographics utilizing research that’s been done already for content or you can outsource image and/or visual creation to incorporate onto your blog posts. It is simple to keep your users and visitors engaged and scrolling through your website pages simply by adding interesting and eye catching GIFs and still images to your written content.
If you’re running a small operation or business it’s still essential that you stay static in the loop. As always, content is imperative to the success of your SEO campaign. Start incorporating these suggestions to your overall and future content and you’ll notice that you’ll experience less difficulties coming up with new topic ideas and/or interesting content for the users and visitors.
Tune into Mystic Web Designs’Article for weekly updates on Social Media Marketing, Content Marketing, Web Design, Search Engine Optimization and so much more!