When designing a new website, or redesigning an older website, there is a delicate balance between the creative-the look and feel of the website-and the technical-which is why is the website work.
Over-emphasis of one, or another, can lead to a website that either looks great, but doesn’t function that well, or can create a website that functions great but doesn’t look proficient at all.
Many website designers are either very technical or very creative. Seldom do you discover a website designer who’s great at both dealing with E commerce the technical issues of building a website and who’s also a good graphic designer.
Obtaining the Best of Both Worlds
Ideally, you may wish to find an individual or company which can offer you a advanced level of expertise in the appearance and feel of the website, and provide outstanding technical solutions. While graphic designers can generally create beautiful website designs, their ability to create complex technical solutions may be very limited.
And conversely, a programmer or web developer who’s very technically savvy might not manage to give your website design that extra sparkle it takes to truly shine.
Web Designers Are Not Programmers
Programmers create applications or software and routinely have no training or expertise in how a website should look or function.
Most programmers, while technically competent, know computer languages inside and out and can code your website, but programmers routinely have no graphic design training. Most programmers originate from a university’s computer science curriculum, and few, if any, will take a graphic design class an elective. While you want your designer to manage to solve technical issues or at the least oversee them, website visitors are visually interacting with your website, so the appearance and feel of one’s website, navigation and organization of information is incredibly important.
Great Website Designers Start to see the Big Picture
Truly great website designers could have the capability to look beyond the task of fabricating your website, and will also wish to know where your website fits into your overall marketing strategy, and what the principal goals are for the website. A lot of websites are produced without paying close attention to what the website will in actuality accomplish.
Establishing primary and secondary goals for a website is extremely important. However, building the best website that misses the mark or fails to accomplish basic website goals is a waste of everyone’s time and money. You can usually tell if your website design resource is looking beyond the immediate project by the questions they ask-or don’t ask.
Speak English, Not Techno-Babble
A great website designer will undoubtedly be knowledgeable, but won’t resort to using excessive techno-babble to confuse or overly impress a client. Great web developers know very well what they’re speaking about, but shouldn’t talk down for you, the client.
Educated clients are the most effective clients. You don’t have to know everything your developer knows, however, you have to know that they are truly competent and they can communicate effectively with you. Think of your website designer as being a kind of partner in your company’s marketing efforts; a part of your overall team.
Just Obtain it Done Already!
Great website designers are organized and can manage their time effectively. Often, technology projects take far longer chances are they need too because not enough attention has been paid to project progress and resolving problems that are stalling a project.
Your online developer should be considered a self-starter, and shouldn’t rely on you reminding them that the project is behind schedule. If you should be employing a company to create your website, ensure there is a project manager involved, who can offer weekly status meetings and who’s pro-active in resolving problems that will affect the time-line of the project and the website launch date.
While many people and companies provide website design services with a high degree of expertise, the level of professionalism varies from individual to individual and company to company.
When first contacting a possible website designer, try to find signs of professionalism-or lack of professionalism. When you call them, do you get a phone back a timely fashion? Does the developer or company keep regular office hours? When you send an email, can it be answered promptly and are the responses professional?
It is obviously best to test and avoid working together with a less than professional company, but evaluating someone before you have to be able to start working together with them could be difficult. From the first contact you make with your vendor, be on the lookout for signs that someone may be less than professional.
Working together with an individual or even a company that’s not professional will simply lead to frustration on your part whilst the project moves along or grinds to a halt. But working together with a person who understands the company world and values your time, returns your calls and emails promptly and professionally, can help make the project experience a lot more pleasant.
Five Techniques for Locating a Great Web Designer
1) Get referrals.
When you yourself have business associates or if you know business owners who’ve great websites, inquire further who provided their website expertise, and if they’d recommend a developer or company to you.
2) Review portfolios or example websites.
Have potential designers you are considering to exhibit you their work and to walk you through a few website projects, explaining their development process in detail.
3) Ask questions.
Interview your potential website designer, in the same way you would when interviewing anyone to work for you. While it might be a short-term assignment, it’s still a significant project and both time and money is at stake.
4) Get a detailed proposal.
Prior to starting your project, make sure to get a detailed written proposal from your resource. A clearly written proposal will detail the technical method of be properly used, all work to be supplied by the website vendor, all project costs and assumptions.
Make sure the proposal details all of the project requirements and spells out how additional work will undoubtedly be defined and approved. Make sure the proposal clearly details the responsibilities of both parties so there is no finger pointing if there are project delays.
5) Check vendor references.
Before signing a proposal or giving anyone a go-ahead on your project, make sure you get references for both individuals or the business you are considering using for the project.
Call and talk to previous clients who’ve caused the potential website designer and make sure you ask how issues with the project were dealt with.