Social media is a term that’s gained prominence and popularity over the past handful of years. But what exactly is it and how can it be used to benefit your business? Media are communication instruments. Traditional media such as for example newspaper, radio and TV formats are one-way communication formats from the publisher to the reader, listener or viewer. Social pertains to society and how it is organized with people interacting and forming communities. Social media are social formats of two-way media communication where in fact the publishers, readers, listeners, and viewers are able to donate to the conversation and form communities of specific mutual interests.
Social Media was enabled by so-called ‘Web 2.0’ technologies that surfaced circa 2002-5 to facilitate multi-participant communication, information sharing, interoperability, collaboration, communities buy instagram followers, and the consumer or consumer-generated content (media) on the World Wide Web. It encompasses capabilities such as for example blogs, online chat, social networks, online communities, wikis, social bookmarks, forums, video sharing, photo sharing, virtual worlds, podcasts, social news, etc.
So that it follows that ‘Social Media Marketing is the utilization of social media marketing capabilities for marketing purposes. Not quite – traditional types of marketing don’t directly translate or work in this new environment. In traditional marketing, you’re producing materials and campaigns targeted at your web visitors and prospects. In social media marketing, you’re engaged in communication with your web visitors and prospects. You utilize social media marketing capabilities in exactly the same ways your web visitors and prospects do, and you observe the principles set by the city you’re communicating with. Those are major differences. Social media marketing can be quite powerful and successful if approached and used correctly. Conversely, you can cause yourself lots of pain if it’s approached incorrectly or ignored.
Consider social media marketing marketing as social influence communication via various tools, online communities, social influencers, public relations, customer care, etc. The very best 5 tools are Blogs, Facebook, Linked In, Twitter and YouTube. Here are some of the many ways to make use of social media marketing marketing for your business:
Exposure for your business/products/services/solutions – the number one benefit gets more exposure to more people in more ways.
Enhance your business/products/services/solutions visibility on the Internet – the next major benefit is increased traffic for your website and other web properties.
Generate more sales leads – the next major benefit is search engine ranking improvement which enables more people to find your business when they look for products/services/solutions like yours.
Increase customer loyalty by monitoring and participating in conversations about your business/products/services/solutions.
Gain insight from communities of interest for your business/products/services/solutions by participating in discussions and getting first-hand information regarding what buyers want.
Build your brand and authority by making use of your expertise to educate and assist people in your communities of interest.
Although social media marketing marketing direct costs are very affordable, the time demands are significant and require continuous attention.
When you have any doubts, consider these statistics from several surveys – 73% of active online users read blogs, 57% have joined a cultural network, 83% watch movies, 39% sign up for an RSS feed, and based on Time magazine, social networking sites are more popular than pornography sites. If you’re not doing social media marketing marketing, you’re not using the full potential of the Internet.