It’s rare to talk with a business owner who uses Twitter but who doesn’t want more followers. A couple of might say the numbers aren’t important and they’re only concerned with “quality followers.” However, it’s generally the people who only have a couple of followers who make this argument.
As a business owner why would you need more Twitter followers? Listed here are three good reasons:
1. More followers provide social authority. The same as any ranking system, the larger your follower count, the more individuals buy Facebook page likes (your customers) assume you’re an expert-or at least someone interesting and popular. It may not be valid, but it’s the way it works in a world where there is a ranked list for everything.
2. More followers extend your influence. Twitter is the perfect tool for spreading suggestions to a larger audience. When you yourself have ideas worth sharing, why wouldn’t you wish to spread them to as many individuals that you can? Twitter makes it ridiculously easy to accomplish this. The larger your follower count, the faster your ideas will undoubtedly be spread and shared.
3. More followers results in more sales. You’re likely on Twitter for one of three reasons: To be entertained, to network with others, or to offer your stuff. Whether it’s a brandname, a product, a site, or perhaps a cause, more followers provide the opportunity to generate more leads and more conversions. It is an excellent marketing tool for small businesses.
Before I give you some suggestions on the best way to increase how many your Twitter followers, I think it is critical that first I would let you know how not to accomplish it.
Don’t attempt to cheat the device and try to obtain instantly attract a large number of followers overnight. If something sounds too good to be true, it probably is. Unless you are a celebrity who has built up a vast audience in certain other media channel, attracting followers is going to take time and effort nevertheless the investment will undoubtedly be worth it.
How about buying followers? After all, you will find many individuals promoting this kind of service.
The very first reason you wouldn’t might like to do this is because it goes against the Twitter rules. But worse than that is the very fact buy Twitter followers these so-called followers have simply no affinity, connection or interest in you or your business. It will be like your company sending an immediate mailing to an un-targeted, generic list. The list will be worthless.
In place of using these supposedly fast-track methods for accumulating your follower count, I want to give you a number of my favourite proven ways you will get more loyal twitter followers.
Engage and Inform
Twitter is all about engagement. It’s an active and fast moving platform, so you will need to generate content that educates, informs, entertains or inspires your followers. This can be done by sharing a great mixture of content, both your own and other peoples. You will soon build a big following of individuals who wish to go out with and follow you since they like what you’re saying or sharing.
Proudly display your Twitter button link
If you’d like visitors to your website to follow you on Twitter then make certain they can see your Twitter button link. You have to make it obvious to them. Don’t bury the Twitter button in the bottom of your website or blog page. Make it prominent and ask your visitors to follow you. If they are on your website they’re obviously thinking about learning more about you and everything you have to say.
Place “Follow Me on Twitter” in your email signature.
In your email signature, include an url to your Twitter account. (An email signature is small little bit of information that gets attached automatically to the finish of a message message. People typically put their name and contact details in the email signature; however, you’re free to put what you may like.) Make following you on Twitter easy. Again, don’t cause them to become search for you.
Add your Twitter ID on your organization cards and letterheads.
Although this won’t build you an enormous following quickly it is a great habit to get involved with and is equally as important as adding your physical address, telephone number and email address.
Avoid a lot of promotion.
Yes, you are able to promote your blog posts, products, etc. on Twitter but be careful. There’s an invisible line you mustn’t cross. If you do, you look just like a spammer-or just clueless. Not only can you NOT get additional followers, you will degrade your existing followers and many only will unfollow you.
Actively follow other folks on Twitter.
Start your networking efforts by becoming a follower of the folks you admire in your industry. Read their tweets to get a sense of who they’re and what their objectives are on Twitter. It’s advisable to follow as many individuals in your industry or sector as possible. Once you have found people and started to follow them, it gives them the opportunity to see both your good content and your online presence. They’re then more prone to reciprocate and follow you back, as will many of the followers who may even turn out to be potential customers.
Place your Twitter name in mass media campaigns
If you set adverts in magazines, on television or radio, you will need to make fully sure your twitter name will there be for many to see and hear. Simply add the # (hashtag symbol) accompanied by your company’s name or promotion and people will follow you.
Keep your posts short enough to retweet.
Retweets are the only method to obtain noticed by individuals who don’t follow you, but you should make your posts easy for others to retweet. So keep your tweets short enough for people to have the ability to add the RT symbol and your username (“RT @yourcompanyname”). So like, let’s say your name is 14 characters long you will even need to add the space. Meaning, in order to be retweetable, your tweet may be no further than 126 characters (140-14=126).
Have your Twitter link on Facebook
Almost everybody uses Facebook, so make it easy to allow them to hop to your Twitter account once they visit your Facebook profile. The best place will be in the “About” section.
Picture Twitter as a constant, fast flowing stream. Tweets flow past and are often never seen again. Therefore, you will need to help keep your Tweets flowing so that you are not forgotten. Be obvious. Stick out in the crowd and you will get a lot more followers.
Link to Twitter from LinkedIn.
Having a Twitter link on your LinkedIn account is perfect. You’re allowed three links on LinkedIn profile, so be sure that one of them can be your Twitter account. It will undoubtedly be perfect for networking, especially with the movers and shakers in your industry.
Reply to others publicly.
I used to reply to people via Direct Message, thinking what I had to express was irrelevant to most of my followers. Because I wasn’t replying in public places, this made me look unsociable. So now, I reply almost exclusively in public places, and really, the only individuals who see those messages are those that follow both me and the person I’m replying to that will be just a small subset of my followers. By doing that, my tweets are sociable although not annoying.
Be generous when linking to, and retweeting, others.
Twitter promotes a culture of sharing. The more you connect to others, the more individuals will reciprocate, and that’s precisely what must happen for you yourself to grow your follower count. You will need others to introduce you to their followers. However, don’t ask for a retweet too regularly. Once in some time is okay but if you simply post content worth retweeting, people will gladly get it done for you personally without having to ask!
These tips will really help to boost your follower numbers and we hope you’ll get some inspiration. With that said, you will need to remember: If you are in the beginning of your Twitter journey, nobody is truly likely to be paying much focus on you.
Initially your posts will undoubtedly be lost in a sea of other messages which are competing for attention, but on the plus side you will find not likely to be a lot of individuals who will see your messages until you develop a big following, so this is the perfect time to create a few mistakes.
Remember: Twitter takes a lot of work, includes a bit of a steep learning curve and can be a pretty scary destination for a be on day one. You will find all of those confusing characters and symbols, strange shortened links, pressure to follow people that you do not know and so many daunting acronyms and buzz words, not to mention the hashtag.
Nevertheless, despite having too much to learn and having to put in some effort, you will still have a lot of fun and it will certainly give your organization and your brand a boost.