Before diving into the planet of social media marketing marketing, think about this valuable advice: don’t be everywhere! As tempting since it seems to participate every existing social media marketing site there’s, you merely won’t have sufficient time to accomplish so. Plus, more important than quantity is quality-keeping your audience engaged. Even when you’ve joined several sites, if none of those work to widen your reach, turn contacts into customers, and raise your sales, your efforts could be in vain.
And because it’s recommended that you join only 2-3 social media marketing sites, you have to be very picky. You’ve to choose those who works better to your advantage and give you what you need. Facebook, Twitter, and Google+ may be on the surface of the listing of popular social sites but this is simply not a certain guarantee that they may help your business online. To create the right choice, you should first understand the different types of social media.
The three types of social media marketing:
· Communication – Under this category, we’ve blogs and micro-blogging sites, which provide venue for updating content in the proper execution of text, video or graphics. In addition it gives the opportunity to publish about a specific topic while allowing people to give comments and connect to the content provider. Examples include WordPress, Blogger, LiveJournal, Twitter, Tumblr, TypePad, and Posterous. CBT Email Spider Another subcategory is social networking, which involves an online community that connects by sharing content, interests and activities. Facebook, LinkedIn, and Meetup are some examples.
· Multimedia – Multimedia sites are for sharing and distributing multimedia content such as for example photos, videos, and audio. Flickr, YouTube, Skype, Photobucket, and Pinterest are some sites that fall under this category.
· Collaboration – The third type include wikis and social bookmarking sites. Wikis follow exactly the same concept because the encyclopedia, providing a success of information regarding different topics. It provides for creating and editing of informative content. Wikipedia is the top example. Social bookmarking sites, meanwhile, lets users store, organize, manage, and share web pages found on the internet. StumbleUpon, Delicious, Digg, Google Reader, and Reddit are top social bookmarking sites.
Given that you understand the basic types of media sites, the next step is to understand which factors to consider. Consider these following questions:
Where are your potential customers?
Each site has its own unique culture, attracting a specific sector of consumers. LinkedIn, like, caters to professionals, and could be your absolute best bet if they are the people you wish to touch base to. Younger casual netizens, meanwhile, are available on Facebook and Twitter.
What sort of content do you wish to share?
Social sites use different architectural structures, meaning each has its own means of letting users share content. Are you currently looking at video marketing? YouTube is the top option. Pinterest and Instagram are good for those who’ll be sharing plenty of photos to attract customers. For text and links, Twitter and Facebook are the best platforms.
Simply how much time and budget are you experiencing?
Time and budget also may play a role in your decision. You’d have to review the sites’features in addition to marketing platforms. Although some provide free advertising, others need a fee. Some sites tend to be more time-consuming to manage while others would only take a fraction of one’s time to use and maintain.
Understanding the different structures of social media marketing and thinking about the abovementioned factors can assist you to land the best choices for your social media marketing marketing needs.